With a background in the Events and Marketing industries, I was looking for a new challenge post Covid. I jumped at the chance to join the recruitment team here at Pentasia, where I can take my skills and expertise to new levels.
I specialise in recruiting marketing professionals into the iGaming industry and have really enjoyed the challenges of what is a dynamic and fast paced environment.
I love speaking to new people and finding roles which are perfect for them is something I cannot get enough of! I am an avid football fan and follow AFC Wimbledon home and away!
New role working for a software development giant with offices all around the world! Working closely with the slots and live casino teams, you will be responsible for the delivery of high-quality product marketing materials using various methodologies, ensuring that the most effective form of delivery is utilised, relative to the product type and verticals. Responsibilities: Research, design, and prototype new, clear, and easy-to-use marketing material based on product requirements. Be the key communication point between the Design team, Live Casino & Slots Product Marketing Managers to plan, design and deliver impactful creative. Support AAA product launches by working with the Content Manager and Art Director to create impactful content Develop and propose product activations for key events during the year Support local marketing teams with product marketing requirements Requirements: Demonstrable experience in the iGaming industry is a must! Great iGaming knowledge – in particular Slots and Live Casino Experience in briefing, creating storyboards and copywriting Strong writing skills Experience working with the full spectrum of marketing channels If this is something you are interested in, please get in contact today!
Are you a creative and talented Social Media Manager with a passion for cryptocurrencies and gaming? Do you want to be part of an exciting venture in the world of crypto casinos? Join our client's dynamic team at our cutting-edge crypto casino and play a crucial role in enhancing their brand presence and engaging their target audience across various platforms! About the Role: Our client is seeking a Social Media Manager who will be responsible for developing and implementing innovative social media strategies. Your primary focus will be on Twitch, Kick, Youtube, Instagram, Telegram, and other platforms, ensuring our brand identity and objectives are effectively communicated. If you're up-to-date with the latest social media trends and have a flair for creating captivating content, this is the perfect opportunity to be part of the growth and success of their crypto casino. Responsibilities: Social Media Strategy: Develop and execute creative social media strategies aligned with the casino's brand identity and goals. Stay ahead of industry trends and implement best practices to maximize audience reach and engagement. Content Creation: Showcase your creativity by crafting visually appealing and compelling content, including graphics, videos, and written posts. Tailor the content to resonate with different platforms and target audiences. Community Engagement: Build and manage the casino's online community, actively interacting with users on various social media platforms. Social Media Campaigns: Plan and execute exciting social media campaigns to promote the casino's games, events, and promotions. Analyze campaign performance to optimize future efforts. Influencer Partnerships: Collaborate with crypto influencers and industry-related personalities to expand the casino's reach and establish fruitful partnerships. Social Media Analytics: Utilize social media analytics tools to monitor and analyze performance metrics. Your data-driven decisions will continuously improve our social media strategy. Risk Management: Ensure compliance with regulations and industry guidelines when promoting cryptocurrency and gambling-related content on social media platforms. Brand Monitoring: Proactively monitor online conversations and mentions related to the casino and the crypto gambling industry. Address any concerns or negative feedback with professionalism. Requirements: Experience: Demonstrable experience of social media management experience, preferably within the crypto or online gambling industry. Crypto Enthusiast: Display a strong passion and understanding of cryptocurrencies and blockchain technology. Creativity: Demonstrate your ability to create engaging and innovative social media content in line with the brand's identity. Analytical Skills: Proficiency in social media analytics tools to track performance metrics and measure campaign effectiveness. Communication: Exhibit excellent written and verbal communication skills with a keen eye for detail. Adaptability: Thrive in a fast-paced and evolving environment, staying informed about social media trends and algorithm changes. Team Player: Collaborate effectively with cross-functional teams to achieve shared goals. Gaming Knowledge: Familiarity with online casinos, casino games, and the gambling industry is a plus. If you are interested or know somebody that is, please do get in touch today!
Digital Marketing Manager – iGaming (Hybrid)- Online Casino and Bingo. An award winning, cutting edge and innovative online casino and bingo brand is looking to hire an experienced Digital Marketing Manager to manage the growth of the brand primarily in the UK and other core strategic markets. The opportunity The Digital Marketing Manager will be required to manage the development of all digital activity in the UK market, as well as support digital media strategy across other markets. Develop and implement the annual and monthly digital media plans to support the overall marketing strategy for the brand. This role is performance oriented requiring advanced campaign management skills, good leadership skills and excellent stakeholder management. This is a unique opportunity for a highly talented, self-motivated, marketer to take ownership of the end-to-end planning and execution of digital campaigns. You will need to be extremely data driven, with the ability to evaluate campaigns and creative, to make optimizations based on performance. Key Responsibilities Develop and manage the digital marketing (mobile and desktop) strategy aiming to rapidly build market share by driving customer acquisition and increasing customer retention through digital channels including ad networks, in app, paid search, social and programmatic. Manage a mixed channel budget by constantly reviewing internal and external agency performance and reporting on monthly performance across all UK digital channels, ensuring performance is aligned with company's marketing strategy, budget and defined CPA, FTD, ROI acquisition targets and evaluating them in order to decide about the continuity/termination of the campaign. Work closely with BI and other performance teams to ensure optimized allocation of spend across digital performance channels. Using data analysis to provide on-going recommendations and optimizations and evolve the future digital marketing strategy. Review lifetime value of existing and new deposited players to optimise channel performance and identify new segments to target. Reporting on mobile performance data reviewing the volume each campaign delivers as well as the quality of traffic received. Manage the conversion funnel, including planning, coordinating and executing AB/MVT testing to ensure effectiveness of campaigns. Your Qualifications and experience Digital Campaign Management experience , including ROI based performance marketing working in the online gambling industry or similar high transactional volume DR focused industry (ROI targets across paid search, social and programmatic). In depth knowledge of the digital media space including relationships with agencies and media owners. The ideal candidate would have worked in multi discipline marketing structure where digital channels are used to leverage and benefit from ATL campaigns. Thorough understanding of all digital channels (including mobile) and their potential impact as an acquisition and retention tool. Experience in developing and executing digital media plans and ability to manage campaigns from start to finish, including forecasting and performance analysis. Strong understanding of digital tracking, measurement and reporting tools. Knowledge of the Online Casino ecosystem and experience working in it. The role is based in Central London and in the office 3 days a week. You will require the Right to Work in the UK for this position. Please get in touch for more information.