Product Marketing Manager .

My client is an established Fintech/payments organization leading the way in cross-border payment solutions. Their vision is to make the flow of global payments easier, fast, and most importantly more cost-effective. 

Their unique payments infrastructure allows them to deliver real-time cross-border transactions in over 100 countries which enables their customers across the banking, travel, B2B, and financial services sectors to reduce costs and create new revenue streams.

I am seeking a Product Marketing Manager to join this establish payments organisation in London. 

job description:

• Activation of marketing plans based on product-led GTM strategy
• Translation of technical releases into market-ready and customer-facing products – naming, productization, sector & persona targeting, supporting asset creation
• Creation of supporting cross-media product marketing materials (brochureware, video, explainers, landing pages, product sheets, white papers)
• Creation of prospect-facing sales support materials (pitch decks, factsheets, product guides, lead-generation collateral)
• Creation of product specific communications and management of product comms calendar – product updates, product releases, product newsletters etc
• Strategizing and definition of GTM execution plans for new, updated and existing products across key target verticals - in support of Heads of Product
• Translation of technical product documentation into customer-facing literature
• Product proposition development in support of Head of Product Propositions
• Validation of product roadmaps in-line with commercial and customer needs
• Research competitor tracking and product benchmarking
• Help in the creation of general brand and acquisition collateral in support of wider marketing team
• Help in the creation of general brand and acquisition collateral in support of wider marketing team. Content, video, copy, digital, brochureware, blog, thought leadership, white papers
• Agency liaison – copy, design, web, brand, PR

Main stakeholders

• Head of Marketing – manager
• Product Marketing Team – support in handover and rollout of technical products to market
• Sales Team – support of sales process through the delivery of key sales asset

You must have:

• 6+ years experience in payments and/or fintech with product marketing or tech marketing role
• Wordpress experience
• Email automation
• Hubspot
• Experience liaising with multi-disciplinary agencies

Nice to have:

• Experience in MS Dynamics
• Experience in Adobe Suite
• Basic HTML

Personal skills: 

• Team player
• Ability to work outside of job spec in support of wider company strategy (start-up mentality)
• Personable (will be working collaboratively with a wide range of internal stakeholders, cross department)

Industry knowledge (if any specific requirements):

• Experience in payments – likely from an acquirer, gateway, issuer, processor, PSP, paytech, fintech etc…
• If none of the above – experience in the marketing of a complex and technical B2B product (preferably in a regulated space) of high-ticket value (low sales volume)

Note: no B2C