Job Title: Country Manager – Portugal
As a member of the commercial team, your role will be to manage the entry and ongoing growth of the business in the Portuguese market. You will liaise directly with all parts of the organization, as well as external parties including suppliers and regulatory bodies.
You will be responsible for the product decisions we take into the market, as well as the marketing strategy for launch and establishing the brand.
Also, you will report on and optimize revenues, in conjunction with your Portuguese team, and the central functions of the business.
Main Accountabilities and Responsibilities
Act as project manager for the preparation for launch.
Working with legal and regulatory bodies, act as the lead on translating requirements into actions within the team
Conduct market research and advise on market requirements and illustrate what a best in class product and proposition looks like
Work with external agencies on Marketing launch and strategy for brand introduction and positioning
Work with 3rd party providers, including gaming content suppliers, to negotiate rates, establish and maintain good relationship
Work with the development and legal departments on the product, ensuring the product is complete, fit for purpose and fully compliant.
P & L Responsibility for the Portuguese market.
Deliver quarterly marketing strategies, encompassing ATL and BTL channels.
Work with the Performance Marketing team to set budgets and goals.
Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and learning in a clear, concise and constructive manner, identifying areas of concern and opportunity.
Build a team for the Portuguese market of CRM and Copywriting experts.
Work with the customer marketing team to deliver CRM and Customer retention plans.
Work with the development team to create a roadmap for development to meet and exceed market expectations.
Work closely with Customer Support, Fraud and Payments to ensure a market leading customer contact experience.
Create localised marketing campaigns both for ATL branding and Digital performance channels.
Ensure licensing objectives are being met, working closely with legal, compliance and operations teams.
The successful candidate should display strong marketing skills, be enthusiastic and comfortable working both independently and as part of a team.
Knowledge, Expertise and Qualifications
A strong knowledge of the gaming industry and the Portuguese market specifically.
Native level communication in Portuguese as well as fluent in English with good written and verbal communication.
Degree in marketing or analytics related field ideally with a gambling, financial services, multi-channel retail, telecommunication, entertainment, or agency background – or comparable experience.
Proven track record of creating and executing segmented end to end customer facing campaigns.
Experience with Branding and ATL campaign management and tracking.
An understanding of marketing channels such as Social Media, Programmatic, Media Buying and Affiliation. A Portuguese network here is a plus.
Is able and willing to take accountability and ownership for planning and execution.
Demonstrates sense of passion and pride about own work.
Positive attitude, adapts well and approaches new ways of working enthusiastically.
Ability to build strong relationships with all stakeholders, and tailor communication to meet the stakeholder’s needs.
Proven experience of influencing at all levels of the organisation and cross-functionally, and of providing clarity and insight to complex discussions and debates to achieve resolution and understanding.
Demonstrates determination and purpose to deliver and achieve the best results for the organisation.
Does this sound like you? Then if you are qualified and fulfil the requirements APPLY NOW!