Performance Marketing Lead/Manager (PPC Campaigns) - Onsite/London.

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Performance Marketing Lead/Manager (PPC Campaigns) - Onsite/London

Posted 69 days ago
London, UK£50,000 - £75,000 DOEJob Reference: 35679
Performance Marketing Lead/Manager
London: 4 days in the office


Role Overview:
As a Performance Marketing Lead/Manager, you will play a crucial role in developing and executing successful PPC campaigns to drive targeted traffic, increase conversions, and maximise ROI in the gaming sector and beyond.


Key Responsibilities:

Develop and execute PPC campaigns:
  • Conduct keyword research to identify high-value, relevant keywords for targeting.
  • Create compelling ad copy and assist with landing page optimisation to maximise conversions.
  • Set up and optimise PPC campaigns across various platforms (primarily Google Ads)
  • Define campaign goals, budgets, and bidding strategies to maximise ROI.
  • Monitor and adjust campaign settings, ad targeting, and budgets based on performance data and insights.

Perform ongoing campaign optimization:
  • Continuously analyse campaign performance, identify areas for improvement, and implement optimization strategies.
  • Monitor keyword performance, adjust bids, and manage negative keywords to improve campaign efficiency.
 
Conduct competitive analysis:
  • Monitor and analyse competitor PPC campaigns to identify strengths, weaknesses, and opportunities.
  • Implement strategies to stay ahead of competitors and drive innovation in PPC campaigns.

Collaborate and report:
  • Work closely with the commercial team to maximise performance
  • Provide regular reports on campaign performance, key metrics, and insights to stakeholders.
  • Present findings, recommendations, and campaign results to the team and management.


Proven experience:
  • Minimum 4 years of experience required in managing PPC campaigns within the iGaming sector.
  • Demonstrated success in optimising campaigns to achieve KPIs, such as conversions, ROI, or click-through rates.
  • Proficiency in using PPC platforms, such as Google Ads, Bing Ads, or social media advertising platforms.
  • Advanced knowledge of Microsoft Excel, Google Sheets or equivalent
  • Strong Analytical skills: ability to analyse campaign data, draw actionable insights, and make data-driven decisions.
  • Strong attention to detail and numbers focused.
  • Excellent communication and collaboration:
  • Ability to collaborate with cross-functional teams and stakeholders.

Desirable Extras:
  • Google Ads Certification
  • Facebook Business Manager Experience

Company Benefits:
  • Highly competitive salary reflecting your skills and experience.
  • Regular company socials and outings.
  • Reward and recognition programs to acknowledge your contributions.
  • Free bicycle parking to promote eco-friendly transportation options.
  • 20 days of annual leave, in addition to 8 days of bank holiday.
  • Free on-site fruit and hot drinks to keep you energised throughout the day.
  • Free snacks, beer, and soft drinks and a PS5 in the office



If you are an experienced and analytical Performance Marketing professional expert in creating, executing and optimizing PPC Campaigns as well as hands-on with Google and Bing Ads looking for a new challenge look no further! 

Apply Now or send me an email directly at: chrysavgi.patera@pentasia.com