Mobile Marketing Manager.

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Mobile Marketing Manager

Posted 19 days ago
London50KJob Reference: 36175


Key responsibilities 
 
  • Set up, plan, optimize and report back on performance across mobile campaigns, including but not limited to: App-to-app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
  • Working with the Digital Marketing Manager and the Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for mobile marketing channels 
  • Closely monitor and deliver mobile performance within the defined KPIs (growth volume, CPA and LTV) 
  • Report mobile marketing channel performance on a daily/weekly/monthly basis to all relevant stakeholders 
  • Communicate with, challenge, and influence senior stakeholders 
  • Developing and delivering complex mobile marketing strategies and also explaining them to nurture junior members of staff and non-digital stakeholders 
  • Identify and provide evidence on assisted conversions to all relevant stakeholders 
  • Collaborate with the Digital Marketing Manager to develop, deliver and execute monthly, quarterly and annual marketing plans for mobile marketing campaigns 
  • Identify and test new channels outside of our existing marketing mix in order to add scale to the performance plans 
  • Assist on the in-housing of additional markets in 2024 for the relevant channels as per the approved internal in housing migration plan
  • Identify opportunities for increased automation and efficiency through advanced technical solutions 
  • Work closely with internal BI team and in house Marketing Analyst to identify cost saving opportunities and further enhance campaign performance  
  • Develop robust tracking and measurement systems to ensure we understand the performance of our campaigns accurately, working with BI/MA and other stakeholders as required. 

Skills/experience required
 
  • Minimum 4 years experience in the Mobile Marketing field in the UK, with other market experience hugely beneficial
  • Experience in the iGaming industry  (beneficial but not mandatory)
  • Experience in working for a digital performance agency would be beneficial  
  • Experience across all performance marketing platforms with a core focus in Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads
  • Expert understanding of digital tracking, measurement, and reporting tools used in day-to-day mobile marketing ops, including but not limited to: MMPs (such as AppsFlyer, Adjust, Singular, etc), Mobile Fraud Prevention Tools, Traffic Guard/Firebase/GA4
  • Teamworking skills – the ability to build relationships internally and externally, with experience working across multiple countries 
  • Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within the mobile marketing industry.
  • Experience working with multi-nationals and the ability to assimilate relevant cultural and regulatory differences   
  • Must be very tech savvy and be aware of available tools on the market and have experience purchasing and implementing them 

What’s in it for you:
  1. 24 days annual holiday, plus additional days after 3 years’ service 
  2. Work to life balance: 3 days in office (based in Marylebone station), 2 days working from home  
  3. Competitive salary + annual bonus (after completion of probation) 
  4. Free private healthcare, life insurance cover and pension after successful completion of probation  
  5. Fun team socials 
  6. Complementary fruits and snacks