Head of Marketing (Online Casino) - Onsite/Dubai
Posted 7 days agoDubai200,000 AED - 300,000 AEDJob Reference: 36871
Job Title: Head of Marketing - Online Casino
Location: Dubai
Target Region: India
Overview:
My client is looking for an experienced Head of Marketing to lead the marketing efforts of their online casino in India. This strategic role requires a dynamic individual with a deep understanding of the online gaming industry, digital marketing, customer acquisition, retention strategies, and regulatory compliance within the Indian market.
Key Responsibilities:
1. Strategic Planning and Leadership:
- Develop and implement comprehensive marketing strategies to drive growth and market share.
- Lead the marketing team to achieve business objectives and key performance indicators (KPIs).
- Collaborate with the executive team to align marketing initiatives with overall business goals.
2. Market Research and Analysis:
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Analyze data to optimize marketing campaigns and strategies.
- Stay updated with industry developments and emerging technologies in the online casino space.
3. Brand Management:
- Enhance brand awareness and establish a strong brand presence in the Indian market.
- Ensure consistent brand messaging across all marketing channels.
- Develop and manage partnerships with influencers, affiliates, and other stakeholders.
4. Digital Marketing:
- Oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
- Utilize analytics to measure and improve campaign performance.
- Drive customer acquisition and retention through targeted digital marketing efforts.
5. Customer Relationship Management (CRM):
- Develop and implement CRM strategies to enhance customer loyalty and lifetime value.
- Manage customer segmentation, targeting, and personalized communication.
- Utilize data to create engaging and relevant customer experiences.
6. Regulatory Compliance:
- Ensure all marketing activities comply with Indian regulations and industry standards.
- Stay informed about legal and regulatory changes affecting the online casino industry.
7. Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenditures and ROI to ensure cost-effective marketing strategies.
- Report on marketing performance to the executive team and stakeholders.
8. Team Development:
- Recruit, train, and mentor a high-performing marketing team.
- Foster a collaborative and innovative team environment.
- Set clear objectives and provide ongoing performance feedback.
Qualifications:
- Education: Bachelor’s degree in marketing, Business Administration, or related field (MBA preferred).
- Experience: Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role in the online gaming or casino industry.
Skills:
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of digital marketing, CRM, and data analytics.
- Excellent leadership, communication, and interpersonal skills.
- Ability to navigate regulatory environments and ensure compliance.
- Creative thinking and problem-solving abilities.
Preferred Attributes:
- Experience in the Indian market with a deep understanding of cultural and consumer behaviour.
- Familiarity with emerging technologies such as AI, blockchain, and their applications in marketing.
- Passion for the gaming industry and staying ahead of market trends.
Compensation:
- Competitive salary and performance-based incentives.
- Benefits package including health insurance, retirement plans, and professional development opportunities.
Join us to drive the growth of our online casino in this region and create exciting experiences for our customers! Apply Now!