Head of Marketing - Hybrid/London.

A leading online gambling business is looking for an experienced Marketing Manager to drive the overall marketing strategy and lead a team of 5. 


Summary of Responsibilities

• Responsibility for heading acquisition channels such as Affiliate Marketing, SEO, TV Streamers, Casino Streamers, Forums, etc.

• Source volume media opportunities through direct publisher deals, networks, media exchanges, email and lead generation providers etc.

• Responsibility for the development and implementation of brand promotions and campaigns, CRM and retention. 

• Devise strategies, plans and tactics to improve the overall performance.

• Responsibility for the development and implementation of a loyalty scheme across all brands and products.

• Analyse and improve conversion rates per channel, creative and campaign.

• Participate in the yearly budget planning for the Group.

• Analyse past performance of bonuses and campaigns to propose and manage future ones.

• Prepare budgets for campaigns, schemes, initiatives, incentives and other marketing activities.
  
   

Person Specification

• 5 years’ proven managerial experience at Senior level in the Turkish betting market.
• Educated to degree level in ate least one of the following disciplines: Marketing, Business, Mathematics, Statistics.
• Extensive experience and understanding of online gaming marketing.
• Native in Turkish, fluent in English.
• Highly creative with a visionary approach to marketing.
• Proven experience and knowledge of CRM systems.
• Extensive knowledge and experience of retention tools and initiatives.
• Strong organisation and prioritisation skills.
• Ability to work in a high pressure and dynamic environment.

  

If this sounds like you and you are based in London then APPLY now or get in touch directly at: chrysavgi.patera@pentasia.com