Head of Marketing - Hybrid/London.

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Head of Marketing - Hybrid/London

Posted 38 days ago
London, United Kingdom£45,000 - £60,000Job Reference: 33930
A leading online gambling business is looking for an experienced Marketing Manager to drive the overall marketing strategy and lead a team of 5. 

Summary of Responsibilities
  • Responsibility for heading acquisition channels such as Affiliate Marketing, SEO, TV Streamers, Casino Streamers, Forums, etc.

  • Source volume media opportunities through direct publisher deals, networks, media exchanges, email and lead generation providers etc.

  • Responsibility for the development and implementation of brand promotions and campaigns, CRM and retention. 

  • Devise strategies, plans and tactics to improve the overall performance.

  • Responsibility for the development and implementation of a loyalty scheme across all brands and products.

  • Analyse and improve conversion rates per channel, creative and campaign.

  • Participate in the yearly budget planning for the Group.

  • Analyse past performance of bonuses and campaigns to propose and manage future ones.

  • Prepare budgets for campaigns, schemes, initiatives, incentives and other marketing activities.


Person Specification

  • 5 years’ proven managerial experience at Senior level in the Turkish betting market.
  • Educated to degree level in ate least one of the following disciplines: Marketing, Business, Mathematics, Statistics.
  • Extensive experience and understanding of online gaming marketing.
  • Native in Turkish, fluent in English.
  • Highly creative with a visionary approach to marketing.
  • Proven experience and knowledge of CRM systems.
  • Extensive knowledge and experience of retention tools and initiatives.
  • Strong organisation and prioritisation skills.
  • Ability to work in a high pressure and dynamic environment.

If this sounds like you and you are based in London then APPLY now or get in touch directly at: chrysavgi.patera@pentasia.com