Our client is a well established crypto casino and sportsbook looking for a Head of Marketing / CMO to oversee their marketing operations and develop strategies that will propel their brand within the crypto casino industry,
You will be accountable for full funnel marketing and omni-channel customer experience, at both strategic and executional levels. The ideal candidate will have an innovative mindset, experience in the gaming sector ideally in crypto , and the ability to lead and expand the marketing division. This role is all about growth to player numbers and NGR.
- Lead the marketing division, encompassing all aspects of brand and marketing activities.
- Develop and own the brand strategy, ensuring alignment with the company's business objectives and gaining consensus from senior team members.
- Create and manage the marketing budget, setting clear performance indicators and ROI measurements.
- Structure, lead and coach a high performing marketing function, ensuring individuals are engaged, inspired and supported to over-achieve against personal objectives.
Highly Desired Knowledge and Experience:
- Proven experience in a senior brand or marketing role, with a passion for marketing and a deep understanding within the betting, gaming, or crypto industry.
- Background in the betting and gaming industry, either B2B or B2C, who is adept at both strategic leadership and day-to-day operational roles within a dynamic marketing function.
If this sounds like you and you want some more details please get in touch.