Head of CRM – Mexico.

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Head of CRM – Mexico

Posted 14 days ago
Mexico$36,000 to $60,000Job Reference: 34544
Our client is a new online sportsbook & casino operator that is launching into the Mexican market with the backing a large international gaming group.
  • Oversee and execute retention strategy to enhance player experience and grow lifetime player value and profitability
  • Develop loyalty and retention programs, promotions, and campaigns
  • Execute marketing campaigns and delegate responsibilities as needed
  • Works collaboratively with cross-functional teams to manage marketing communications and customer experience
  • Conceptualize and implement new loyalty features, promotions, and benefits that drive member adoption, spend, and engagement
  • Develop and monitor loyalty metrics and KPIs to ensure program effectiveness
  • Own the CRM function including platform ownership, strategic vision and program execution
  • Develop strategies to grow and optimize performance of player database especially for prioritized player segments
  • Understand customer segmentation and how to appropriately interact with each audience
  • Develop and execute email and database marketing programs
  • Assist with customer acquisition strategy and implementation as needed

  • Experience working with CRM/ Loyalty programs
  • Strong analytical and data skills with proven experience developing KPIs and dashboards
  • Bachelors degree in Marketing, Communications, Business, or similar
  • Experience developing and managing email programs
  • Strong understanding of online gaming