Head of CRM - LATAM.

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Head of CRM - LATAM

Posted 40 days ago
Brazil or LATAMCompetitiveJob Reference: 35579
Our client is a dynamic and innovative gaming operator company dedicated to delivering exceptional experiences to their customers. They are expanding the team and seeking a highly skilled professional to join them as the Head of CRM.

Responsibilities:
  • Develop and implement a comprehensive CRM strategy to enhance customer engagement and satisfaction.
  • Lead and manage a team of CRM specialists to execute campaigns, promotions, and communication strategies.
  • Utilize data-driven insights to optimize customer segmentation, targeting, and personalization
  • Collaborate with cross-functional teams to integrate CRM activities with sales, marketing, and customer support initiatives.
  • Monitor and analyze customer behaviour, feedback, and trends to identify opportunities for improvement and growth.
  • Ensure compliance with data protection regulations and maintain the highest standards of customer privacy and security.
  • Provide regular reports and updates to senior management on CRM performance and key metrics.

Requirements:
  • Proven experience as a CRM professional with a focus on the Latin American (LATAM) market.
  • Solid understanding of the iGaming industry, including trends, regulations, and customer preferences is a plus.
  • Demonstrated success in developing and implementing effective CRM strategies that drive customer retention and loyalty.
  • Experience leading and motivating a team to achieve CRM objectives.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and collaboration skills to work effectively across teams and with external partners.
  • Familiarity with CRM tools and platforms.

Qualifications:
  • Bachelor’s degree in business, Marketing, or a related field.
  • 5+ years of experience in CRM, with a focus on the LATAM market.