Position Summary: The AI Marketing Specialist will play a critical role in applying AI technologies to optimize our marketing efforts in the online sports and casino betting industry. As a member of the marketing team, you will be responsible for designing and executing innovative AI-based campaigns, analyzing data, and identifying trends and insights to drive customer acquisition, engagement, and retention.
- Develop and implement AI-driven marketing strategies tailored to the online sports and casino betting industry, including content creation, audience segmentation, and campaign optimization.
- Collaborate with cross-functional teams, including data scientists, engineers, and product managers, to develop and refine AI marketing tools and applications for the US market.
- Analyze marketing data to identify trends and insights, using AI and machine learning models to optimize marketing campaigns and improve ROI.
- Stay current on the latest AI, marketing, and online gaming industry trends and technologies, as well as competitor activities, to provide recommendations for continuous improvement.
- Create and deliver clear and concise reports and presentations to senior leadership, detailing the success of AI-driven marketing initiatives and providing actionable insights for future campaigns.
- Train and support the marketing team in understanding and utilizing AI technologies and tools effectively, with a focus on the online sports and casino betting industry.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Computer Science, Data Science, or a related field.
- Minimum of 3-5 years of experience in a marketing role, with a focus on AI-driven marketing initiatives, preferably in the online gaming industry.
- Strong understanding of AI and machine learning concepts, tools, and technologies.
- Proficient in data analysis, visualization, and reporting, with experience in tools such as Python, R, SQL, and Tableau.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Strong interpersonal and communication skills, with the ability to work effectively with diverse teams and present complex information clearly and concisely.
- Proven track record in executing successful marketing campaigns and driving business growth through innovative strategies.
- Passionate about staying up-to-date with the latest trends and advancements in AI, marketing, and the online sports and casino betting industry.
- Master's degree in Marketing, Computer Science, Data Science, or a related field.
- Experience with AI platforms such as TensorFlow, PyTorch, or similar frameworks.
- Knowledge of natural language processing and/or computer vision techniques.
- Familiarity with marketing automation platforms, CRM systems, and tools specific to the online gaming industry.