AI Marketing Specialist.

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AI Marketing Specialist

Posted 21 days ago
CompetitiveJob Reference: 34409

Position Summary: The AI Marketing Specialist will play a critical role in applying AI technologies to optimize our marketing efforts in the online sports and casino betting industry. As a member of the marketing team, you will be responsible for designing and executing innovative AI-based campaigns, analyzing data, and identifying trends and insights to drive customer acquisition, engagement, and retention.

Key Responsibilities:

  • Develop and implement AI-driven marketing strategies tailored to the online sports and casino betting industry, including content creation, audience segmentation, and campaign optimization.
  • Collaborate with cross-functional teams, including data scientists, engineers, and product managers, to develop and refine AI marketing tools and applications for the US market.
  • Analyze marketing data to identify trends and insights, using AI and machine learning models to optimize marketing campaigns and improve ROI.
  • Stay current on the latest AI, marketing, and online gaming industry trends and technologies, as well as competitor activities, to provide recommendations for continuous improvement.
  • Create and deliver clear and concise reports and presentations to senior leadership, detailing the success of AI-driven marketing initiatives and providing actionable insights for future campaigns.
  • Train and support the marketing team in understanding and utilizing AI technologies and tools effectively, with a focus on the online sports and casino betting industry.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Computer Science, Data Science, or a related field.
  • Minimum of 3-5 years of experience in a marketing role, with a focus on AI-driven marketing initiatives, preferably in the online gaming industry.
  • Strong understanding of AI and machine learning concepts, tools, and technologies.
  • Proficient in data analysis, visualization, and reporting, with experience in tools such as Python, R, SQL, and Tableau.
  • Excellent analytical, problem-solving, and critical-thinking skills.
  • Strong interpersonal and communication skills, with the ability to work effectively with diverse teams and present complex information clearly and concisely.
  • Proven track record in executing successful marketing campaigns and driving business growth through innovative strategies.
  • Passionate about staying up-to-date with the latest trends and advancements in AI, marketing, and the online sports and casino betting industry.

Preferred Qualifications:

  • Master's degree in Marketing, Computer Science, Data Science, or a related field.
  • Experience with AI platforms such as TensorFlow, PyTorch, or similar frameworks.
  • Knowledge of natural language processing and/or computer vision techniques.
  • Familiarity with marketing automation platforms, CRM systems, and tools specific to the online gaming industry.