In-App Media Buyer - Israel/Cyprus/Remote.

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In-App Media Buyer - Israel/Cyprus/Remote

Posted 26 days ago
Israel or Cyprus or Remote Europe€35,000 - €42,000Job Reference: 36803
In-App Media Buyer
Location: In-office Israel or Cyprus or Remote
 
Job Description:
The In-App Media Buyer will be responsible for planning, managing, and optimizing in-app advertising campaigns with the aim of acquiring high-quality users, driving app installs, and maximizing ROI for mobile apps.

The role requires expertise in strategic media placements and performance metrics analysis to continually optimize campaign outcomes.


Key Responsibilities:
  • Develop and execute in-app advertising strategies aimed at user acquisition and retention.
  • Plan, buy, and optimize in-app media campaigns across various DSPs and ad networks.
  • Monitor campaigns and adjust them based on key performance metrics like CPI, ROAS, and retention.
  • Manage budgets and optimize media spend for maximum ROI.
  • Conduct A/B testing and experiments to optimize creatives, targeting, and bidding strategies.

Requirements:
  • Proven experience in in-app media buying or a similar role in mobile marketing.
  • Strong understanding of mobile app user acquisition and in-app advertising ecosystems.
  • Proficient with in-app advertising platforms (AppLovin, IronSource, AdMob, etc.).
  • Analytical mindset and data-driven approach to decision-making.
  • Familiarity with tools like Adjust, AppsFlyer, or Firebase.
  • Ability to manage multiple campaigns in a fast-paced environment.

Preferred Qualifications:
  • Experience with large budget management and scaling app growth.
  • Prior experience with programmatic buying platforms.
  • Passion for mobile technology and gaming apps.
  • Gambling experience is essential.
  • Spanish-speaking candidates are a significant advantage.
 
If that's you let's start your journey to elavate your career! APPLY NOW or email me directly at: chrysavgi.patera@pentasia.com