Vietnam Content Marketing Specialist

Location Manila, Philippines
Job Type Permanent
Salary Dependent On Experience
Reference 29662

Job Description

• Content management such as managing and creating content for our social channels and website to achieve growth goals, targeting our core audience of online gamblers

• Identify, plan and manage a strong content driven program to help support lead generation, brand awareness, demonstrate our expertise and drive engagement through blogs, thought leadership, white papers and reports

• Manage third parties such as designers, copywriters, video content creators

• Keep up to date with new and emerging technologies and trends impacting our sector and business to deliver direction to content created

• Analyze web traffic and analytics to identify key trends, targeting and messaging opportunities

• Build upon and manage our social media channels and ensure it aligns with the overall

marketing and content objectives

Experience & Requirements

• An individual with solid knowledge of local Vietnamese culture and latest trends

• Solid knowledge in or having great interest in online games or being a veteran gamer

• Proven working experience in marketing and/or PR minimum

• Demonstrate track record of writing and developing content such as blogs, press releases, journalism

• Strong understand of the commercial drivers for our business and how marketing supports these

• Strong understanding of web, SEO, Social Media, Video and Direct Marketing Channels

• Confident approach in defining industry topics/issues and spotting trends that will give

direction to tailored content

• Experience with managing social media channels in B2C

• Innovative, creative, verbal and written communicator, high attention to details,

proactive, and solution oriented

• Knowledge in Photoshop and Google Analytics

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