As the Sportsbook Manager you will be highly committed and enthusiastic on driving our unique and wide offering of Sportsbook products, including Trotting. You will be focused on increasing ROI, new players and new market acquisitions, as well as working very closely with our Marketing, CRM, Product and Customer Service teams. You will be entrusted with our valued customers on delivering high engagement with the company’s Sports experience.
You are a natural sports enthusiast, with success stories to tell. You are numbers driven, with a creative and analytical mind. You take on challenges with pride and you are eager to bring in your unique ideas.
Responsible for the Sportsbook product to achieve a robust marketing structure aimed at growth and acquisition.
Responsible for planning marketing and product campaigns across target markets.
Coordination of the social media activity in specific markets to drive attraction, reactivation and retention.
Responsible for coordinating with the CRM team, Product Managers and Customer Support regarding the execution of the marketing plan to secure the best possible impact.
Responsible for all marketing investments in order to optimise ROI.
Responsible for following up and analysing all marketing activities.
Responsible for driving measuring experiments and conversion tests (A/B testing) and taking action on the results.
Building strong, hands-on relationships with suppliers, partners and agencies.
Collaborating with internal teams to create landing pages and optimise user journeys to create the best online experience.
Preferred Experience, Qualifications & Skills
Minimum 3-5 years’ experience in a similar role within Igaming, with success stories related to business achievements.
You are a strong team player, who enjoys a collaborative environment.
You thrive in an autonomous role and are prepared to be fully accountable for its success.
Essentially you have a Business/Marketing related degree, although not a must.