Sportsbook CRM Executive

Location Gibraltar
Job Type Permanent
Salary Highly Competitive
Reference 31988
A selection of very well known global gaming brands are looking to build and grow a CRM team from scratch in their new Ceuta office. To be well suited to this role you will be willing to relocate to Ceuta and have at least 1 year experience in CRM preferably in the Sportsbook vertical. This role has fantastic growth potential and exposure to key internal stakeholders as you will report directly to the Country Lead of Spain.

The role will include:
  • Collaborating with various stakeholders across the business to ensure coordination of pre & post-campaign briefs and analyses, including the Commercial, Central Sports CRM, Sports Product, Sports Ops and Business Intelligence teams, amongst others.
  • Applying CRM best practices to make change recommendations to various areas in Sports CRM to drive positive changes across all stages of a customer’s life with the brand, from onboarding, welcome, conversion and retention, to cross-sell, upsell, churn prevention and reactivation.
  • Delivering and executing personalised and localised marketing to engage and retain customers, ensuring they stay with us longer, play with us more and recommend us, all the while making the most of our targeting and creative technology stacks to test and implement positive ROI-impacting changes.
  • Providing recurring progress updates on all campaigns & communications you are responsible for
  • Working closely with the other vertical CRM, Product, and Marketing Tech teams to ensure the best possible customer experience for your campaigns.
You will need:
  • Excellent knowledge of sports, sportsbook and the iGaming industry.
  • Over 1 year in CRM related, creative development environments.
  • Management of a range of media channels and CRM programmes so that you can drive improved commercial performance.
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