Sportsbook CRM Executive

Location Rome, Italy
Job Type Permanent
Salary Attractive Remuneration + Bonus
Reference 29661

Sportsbook CRM Executive

Our client is looking for a superstar to join their CRM team and handle retention sportsbook campaigns. Although the role is based in Rome, there is the possibility to start remotely until the COVID situation is under control. However, the chosen individual will need to eventually move to Rome when everything is under control.

Responsibilities:

  • Managing the end to end delivery of promotional/CRM campaigns - from idea generation, planning, briefing, execution, evaluation, reporting & optimisation
  • Monitor and analyse daily/weekly/monthly results, making sure there is ROI growth
  • Analysing customer data and identifying bonus abusers, syndicates and other unprofitable customers
  • Liaise with different stakeholders such as content, customer support and VIP team to ensure promotional transparency across the business
  • Keeping abreast of industry trends and provide competitor analysis where relevant

Job Requirements

  • Employed on self-employment basis (must have Partita Iva or able to obtain)
  • Contract for 1 year with the possibility to renew
  • Experience and knowledge of Sportsbook products
  • Strong knowledge of retention and promotions campaigns
  • Experience in managing CRM budget
  • Methodical and organised approach
  • Experience of the Italian market
  • Native knowledge both written and spoken of the Italian language
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