Execute CRM (Customer Relationship Management) communications of a sports betting brand, across multiple channels
Coordinate and prepare HTML templates and deploy in different CRM systems.
Operate administrative and Back Office systems
Analyze, optimize and maintain CRM processes and customer journeys
Ensure promotional campaigns use all available marketing tools
Work with marketing and creative teams to develop highly effective, original, and targeted creative concepts and content
Write and edit creative material for promotions and direct marketing, including emails, newsletters, and website content