Social Media Manager, Video

Job Type Permanent
Salary Competitive
Reference 31427

Pentasia is seeking a Social Media Manager to deliver social and video media publishing strategy and manage the day-to-day operations of social media content. The ideal candidate will have a good understanding of US sports and sports betting to help accelerate the growth of the brand.

Requirements

  • Work across multiple digital media - creating content, graphics and video. Delivering to a variety of deadlines, driving conversation, reacting to and optimizing key moments.
  • Work largely independently to produce, shoot and edit various types of video formatted specifically for varying social platforms
  • Produce and create content which engages our audience, drives increased betting revenues and encourages bookmaker sign up activity directly from our social media channels
  • Create and track KPIs for each platform with regular reporting at board level
  • Support other teams with audio visual content, including ideation, production and editing
  • The ability to recognize what will resonate with both our current audience and our targeted audience and diversifying content per platform in keeping with the audience insights
  • Work with the marketing team, commercial teams and talent on a regular basis to ensure content aligns with our focus group
  • Ensure all content is on brand with the correct tone of voice to ensure accuracy
     

Qualifications:

  • A strong interest in the latest online video trends and ability to translate that awareness into high-quality video content 
  • Ability to write headlines, descriptions, keywords and strong attention to detail
  • Available to work weekends/overtime as sporting events are occurring
  • Recent operational expertise in audience engagement and campaign builds across Facebook, Twitter, Instagram & YouTube
  • Strong data analysis skills to allow you to interpret figures and make informed decisions when optimizing content
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