Are you a talented individual who’s ready for a fast-paced and detail oriented environment. The individual is expected to be resourceful, exhibit accountability, work independently and demonstrate initiative. This role is for a skilled media professional, with the ability to provide media reporting & analysis, perspective, strategy, planning, execution (buying) and post-buy review. The chosen individual will undertake the strategic planning across all media channels while exhibiting a firm understanding of branding principles and ROI-driving tactics.
You have 3-5 years of hands on experience in the strategy, execution & optimization of digital media campaigns with a focus in SEM.
You have experience working in Google AdWords, Bing ads, DoubleClick (DCM/Dart Search) platforms and running a variety of media tactics within those platforms such as SEM, GDN, Retargeting, RLSA and Video.
Campaign Execution 50-70% Media negotiation, placement and stewardship.
Training/Collaboration 10-30% Interacting and training with Design and Dev Teams.
Planning support 10-30% market/media investigation, general research, and reporting.
Develop and execute multi-channel (Display, Search, Social, Mobile) media campaigns, emphasizing brand-building and revenue-generating objectives.
Work closely with Media Partners, Creative team and Brand to ensure flawless execution.
Lead campaign planning and management efforts designed to maximize budgets.
Manage budgeting and forecasting, campaign optimization and reporting.
Be/Become an expert user for various media technology platforms (DCM, GA, GTM)
Landing page consulting, testing, and optimization.
Report and communicate results to internal stakeholders on a weekly, monthly, and as needed basis.
Interface with design teams to create, test, and deploy effective banners, creative and copy.
A/B test creatives, copy, and landing pages.
Lading page consulting, testing, and optimization.
Negotiate direct ad buys.
Source new networks and traffic sources.