Senior Media Buyer

Location Malta
Job Type Permanent
Salary €40,000
Reference 29082

Are you a talented individual who’s ready for a fast-paced and detail oriented environment. The individual is expected to be resourceful, exhibit accountability, work independently and demonstrate initiative. This role is for a skilled media professional, with the ability to provide media reporting & analysis, perspective, strategy, planning, execution (buying) and post-buy review. The chosen individual will undertake the strategic planning across all media channels while exhibiting a firm understanding of branding principles and ROI-driving tactics.  

  • You have 3-5 years of hands on experience in the strategy, execution & optimization of digital media campaigns with a focus in SEM.

  • You have experience working in Google AdWords, Bing ads, DoubleClick (DCM/Dart Search) platforms and running a variety of media tactics within those platforms such as SEM, GDN, Retargeting, RLSA and Video.  

  • Campaign Execution 50-70% Media negotiation, placement and stewardship.  

  • Training/Collaboration 10-30% Interacting and training with Design and Dev Teams.

  • Planning support 10-30% market/media investigation, general research, and reporting.  

  • Develop and execute multi-channel (Display, Search, Social, Mobile) media campaigns, emphasizing brand-building and revenue-generating objectives.

  •  Work closely with Media Partners, Creative team and Brand to ensure flawless execution.  

  • Lead campaign planning and management efforts designed to maximize budgets.

  • Manage budgeting and forecasting, campaign optimization and reporting.

  • Be/Become an expert user for various media technology platforms (DCM, GA, GTM)  

  • Landing page consulting, testing, and optimization.

  • Report and communicate results to internal stakeholders on a weekly, monthly, and as needed basis.  

  • Interface with design teams to create, test, and deploy effective banners, creative and copy.

  •  A/B test creatives, copy, and landing pages.

  •  Lading page consulting, testing, and optimization.

  •  Negotiate direct ad buys.  

  • Source new networks and traffic sources.  

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