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Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
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Track, report, and analyse website analytic and PPC initiatives and campaigns on Facebook, Instagram, Twitter, Google etc.
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Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
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Optimize copy and landing pages for paid search engine marketing campaigns.
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Perform ongoing paid keyword discovery, expansion and optimization.
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Research and analyse competitor advertising links.
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SEM experience and success managing campaigns across Facebook, Instagram, Twitter, Google and Bing.
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Experience in blockchain and gaming industries is preferred.
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Well-versed in performance marketing, conversion, and online customer acquisition.
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Up-to-date with the latest trends and best practices in search engine marketing.
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In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
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Experience with website analytics tools (e.g, Google Analytics).
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Strong analytical skills and experience generating SEM reports.
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Working knowledge of HTML, CSS, and JavaScript development and constraints.