Senior Marketing Manager

Job Type Permanent
Salary Competitive
Reference 31350

Senior Marketing Manager - Northeast U.S. / Remote

Pentasia is seeking a Sr. Marketing Manager for our client a global media technology company specializing in sports betting content and data. This is an exceptional career employment opportunity in the fast growing gaming and sports betting industry.  We are seeking an experienced product and brand marketing professional for the Sr. Marketing Manager position.  The Sr. Marketing Manager will develop an effective integrated B2C marketing program in this role. 

This role will be responsible for creating and managing end to end campaigns, touching a multitude of areas with the ultimate responsibility of delivering the marketing strategy for our US brand. Additionally, you will be responsible for the management and growth of our free-to-play and mobile app product.  The ideal candidate will have a good understanding of US sports and sports betting to help accelerate the growth of brand,

Requirements

  • Manage the brand’s tone of voice, working with the team to establish and execute the brand proposition
  • Establish the marketing strategy and lead the execution for new products and features
  • Work alongside the wider marketing team in the planning and execution of campaigns across paid, content marketing and CRM
  • Participate in product ideation to ensure that products meet user needs and are highly marketable
  • Manage and maintain further acquisition efforts through F2P contests and promotions

Qualifications:

  • Experience working within the US sports or regulated sports betting sector to understand the motivations and behaviors of our customers
  • Strong organic interest in US sports e.g NFL, NBA, NCAAB, NCAAF, NHL & MLB
  • Direct recent experience optimizing content across social media platforms
  • Previous experience with video or talent management is beneficial
  • Comfortable with data including using tools such as Microsoft Excel
  • Strong interpersonal, partnership and influence management skills
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