Promotions Manager- Netherlands

Location London
Job Type Permanent
Salary Attractive
Reference 32227

An internationally renowned and long-established sports brand is bringing their ambitious international growth strategy to Netherlands.

Reporting to the Head of Promotions, this role will cover all aspects of Sports & Casino promotions and marketing with a focus on Bonus campaign creation, execution and analysis, as well as segmentation and customer journeys.

Key Responsibilities

  • Owning the Bonus promotional and marketing campaign calendar.
  • Writing Terms and Conditions and promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
  • Executing, analysing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance
  • Collate player statistics in a presentable and meaningful manner. Utilise these stats to review current promotions and drive further profitability in the future
  • Develop an in-depth understanding of activity from all player segments
  • Support the CRM team on implementing customer journeys from pre-acquisition through to acquisition, retention and churn reduction and maximizing the PNL
  • Marketing activities for the Live Score Bet Netherlands brand including, copywriting, campaign creation, digital, media/PR
  • Resolving escalated Sportsbook queries (CS, trading)
  • Competitor analysis and market development
  • Working closely with technology partners (trading, CRM, feed providers)

Key Skills/Experience

  • Proven marketing experience
  • Good understanding of bonus tools capability with proven experience of bonus offers across Sports & Casino
  • Good knowledge of online gaming and gaming products in the Netherlands
  • A wide degree of creativity, brimming with new and innovative ideas
  • Numerically strong with good excel and reporting skills
  • Good technical understanding and ability to adapt to new tools
  • Ability to manage multiple projects and ensure completion of all tasks
  • Strong communication skills (verbal, written, and presentational)
  • Goal Orientated with an ability to set their own targets and work towards them

What they can offer

  • Performance bonus
  • Private Healthcare scheme
  • Subsidised gym membership
  • Virgin Tribe – access to exclusive Virgin offers and experiences
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Daily fruit, quality coffee and soft drinks
  • Festival summer and cracking Christmas parties
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