Marketing Retention Manager

Job Type Permanent
Salary Competitive Market Rate
Reference 30886

A fast growing and innovative iGaming brand are looking for a retention marketing specialist to join the team.

The Role

This person will be creating best in business retention marketing campaigns across all retention and CRM avenues across all clients. They will get involved in the full 360 end to end retention campaign planning and will have the responsibility to make sure they are running on budget and also to the schedule. They will use a data led approach to campaigns be constantly analysing and optimising these campaigns going forward. This person will be involved in managing the bonus spend budget and ensure campaigns are running to target. They will work across retention conversion, lifecycle management, customer segmentation, loyalty management , churn prevention and player value.

The Person

This company are looking for a retention marketing specialist, this person will be someone who has worked across the full end to end retention marketing campaigns. They should be a digital first person who has a data led approach when it comes to retention marketing. They also will be a sports betting enthusiast with a great understanding of the industry.


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