Marketing Manager- REMOTE

Location
Job Type Permanent
Salary €60,000
Reference 33223

Marketing Manager - REMOTE

Job Type: Full-time 

Reports to: COO

A leading online gambling business is looking for an experienced Marketing Manager to drive the overall marketing strategy and lead a team of 5. 

Summary of Responsibilities

  • Responsibility for heading acquisition channels such as Affiliate Marketing, SEO, TV Streamers, Casino Streamers, Forums, etc.

  • Source volume media opportunities through direct publisher deals, networks, media exchanges, email and lead generation providers etc.

  • Responsibility for the development and implementation of brand promotions and campaigns, CRM and retention. 

  • Devise strategies, plans and tactics to improve the overall performance.

  • Responsibility for the development and implementation of a loyalty scheme across all brands and products.

  • Analyse and improve conversion rates per channel, creative and campaign.

  • Participate in the yearly budget planning for the Group.

  • Analyse past performance of bonuses and campaigns to propose and manage future ones.

  • Prepare budgets for campaigns, schemes, initiatives, incentives and other marketing activities.

Person Specification

  • Proven managerial experience at Senior level in the Turkish betting market.

  • Extensive experience and understanding of online gaming marketing.

  • Proven experience and knowledge of CRM systems.

  • Extensive knowledge and experience of retention tools and initiatives.

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