A dynamic and exciting brand are looking to make their first hire in Mexico. They are looking to hire a marketer experience within ATL pre to launching in the region.
This person will be responsible for creating and executing the ATL marketing strategy for this brand. They will make connections with TV networks, media agencies, retail shops, and wider businesses to ensure the launch of this brand is successful and seen across Mexico. They will create the full ATL strategy and manage the large marketing budget to ensure maximum efficacy. They will also be in charge of creating and rolling out the responsible gaming policy.
This company are looking for someone who has launched a brand using ATL methods in Mexico previously. This will ideally be a gambling product but they are open to people from other industries as long as they are B2C. This person must have had hands on experience with an ATL strategy and have the required contacts within networks and media agencies.
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