Marketing Manager

Location Taipei, Taiwan
Job Type Permanent
Salary Dependent on Experience
Reference 29329

Marketing Manager (Based in Taipei) Position Level: Mid/ Senior

Company:

Our client is an award winning and leading B2B Games Provider in the iGaming industry. They offer a huge selection of popular games and many others to the players globally.

Role:

The ideal candidate should have a sharp marketing mind, a passion for creativity, and excellent communication skills. Reporting to the Head of Marketing in Singapore, he/ she will work with a team of marketing superstars across the region to deliver powerful B2B-focused marketing campaigns. To excel in this role, they must lead and drive positive change in every aspect of his/ her role. This includes managing an effective process and positive working relationship with his/ her team, game studios and key stakeholders. They will manage a team of marketing specialists to develop and implement go-to-market product and brand strategies that are backed by research and data. He/ she will need to innovate and drive campaigns on both ATL and BTL platforms such as digital marketing (SEO, forum), events, promotions etc. As he/ she will regularly collaborate with the wider team, a strong diplomatic mindset and approach is necessary.

 

Key Responsibilities:

  • Work closely with regional game studios, brand and communication teams on implementing marketing plans for new game launches.
  • Manage and lead a product marketing executive on day-to-day tasks.
  • Support local Account Management team on sales-centric marketing initiatives.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that will resonate with our primary and secondary target audience.
  • Identify marketing needs for the business and develop marketing materials including banners, one pagers to support the marketing of the campaigns.
  • Market intelligence – _conduct regular market research on our key competitors and share intel with the wider business.
  • Drive performance and awareness of brands through ATL and BTL channels and selected brand touch points.
  • Any other tasks assigned by the Head of Marketing

Requirements and Qualifications

  • Relevant industry experience is a must
  • At least 5 years of experience in marketing; Manager: 3 years of managerial experience; Senior Manager: above 5 years of managerial experience is required.
  • Prior experience in managing a team.
  • Ability to identify marketing opportunities based on industry, consumer, and cultural trends
  • A results-driven problem solver with the ability to manage multiple projects and work efficiently in a fast-paced environment
  • Flexibility and willingness to independently navigate areas of unfamiliarity
  • Excellent verbal and written communications skills, in English and Simplified Chinese
  • Strong interpersonal and relationship management skills
  • Confidence in ability to give presentations across varying audiences, both internally and externally
  • Organized work flow regiment, with regard to project planning, day-to-day timeline management abilities, and attention to detail
  • Self-starter who excels in autonomy and is able to lead with little supervision
  • Ability to maintain strict confidentiality with privileged information
  • Literate in MS Office (e.g., Word, Excel, PowerPoint)
  • Knowledge in Adobe Photoshop is a plus
  • Regional business travel will be required for the role (frequency: 1 to 2 times per quarter)
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