Marketing Business Intelligence Analyst

Location London
Job Type Exclusive
Salary Competitive Market Rate
Reference 26357

A successful and disruptive sports betting company are looking for a talented Business Intelligence Analyst to join their driven and diverse offices in London.

The Role

The Marketing BI Analyst is focused on supporting the marketing team’s data needs by creating KPI’s and actionable insights focused on measuring Recency, Frequency and Value and align these variables to key business internal and external facing metrics.

This position includes the following responsibilities:

  • Responsible for flagging variances in key metrics and noting the outcome of actions taken by marketing team to reduce negative variances.

  • Providing key stakeholders with Actionable Insights.

  • Measuring marketing Efficiencies and creating a Bonus Management process.

  • Creating efficient propensity models.

  • Providing the Marketing teams with Promotional Analysis support and tracking and reporting on promotional efficiency; as required by the business  (promotional mechanic redemption rate, promotional ROI etc.)

  • Analysing trends and identifying new player groups based on player transactional behaviour patterns

  • Managing and developing the player database infrastructures

  • Assisting in business planning initiatives such as forecasting, budgeting and setting targets.

  • Working across all brands, marketing channels, networks and territories.

Position Qualifications and Experience Requirements

You will have:

  • Statistical and Mathematics degree-based qualification

  • Overall 2 years business analysis experience is ideal

  • Worked as a business to consumer (B2C) analyst for at least 1 year

  • Previous work was based on

    • distributing and recording information

    • Analysing trends

    • Periodic business wide overview reporting

  • Worked in a role interfacing with several functional areas especially marketing

  • Experience gained in a mobile app based B2C environment will be valued

  • Will consider people from an offline retail background dependent on their level of comfort with online marketing

  • Experience of building databases infrastructure

  • Experience of originating bespoke template reports from the data in the database

  • Highly numerate

  • Advanced XL user

  • SQL script writing ability

  • Able to build new reports based on “raw” data from the data warehouse to provide the business with useful perspectives and trends that will enable the teams to meet their goals

  • Presents their ideas with supporting analytical justification

  • Pattern seeker when reviewing large data sets

  • Self-starter

  • Target driven/Results orientated

  • Senior management facing experience

  • Good presentation skills

  • Experience of working in and an interest in football and/betting

You’re likely to be educated to degree level or equivalent, with excellent communication skills (across all media) and possess the ability to ‘get things done’ in a flexible dynamic organisation without having to rely on line-authority over other team members.


This is an incredible opportunity to work with one of the most innovative and high performing companies within the industry. If you are Analytics professional that wishes to use your skills to make a truly demonstrable impact, then apply now.

Apply Now