Marketing

Location Singapore
Job Type Permanent
Salary Attractive Package
Reference 29019

Responsibilities

  • Campaign conceptualisation and execution of B2B and B2C campaigns, including the creation of high-quality digital marketing assets such as social media content, banners and assets for paid digital ads, emails, landing pages as well as printed collaterals such as brochures, banners, etc 

  • Plan, execute and measure experiments and tests to optimize acquisition, nurture leads and convert users, with preparation of accurate reports on campaign performances for reviews

  • Work with partners on marketing campaigns, including providing marketing assets and customized landing pages based on campaign requirements

  • Plan and deliver CRM strategies and customer segmentation to encourage customer retention and loyalty

  • Manage social media calendar including execution of social media campaigns to build the community, working with influencers and ambassadors to build the brand

  • Monitor, analyse and deliver reports on marketing campaigns to optimise and improve marketing efficiency

  • Identify trends and insights, and optimize for performance based on these insights

  • Evaluate emerging technologies and new software, providing perspective for adoption where appropriate

Requirements

  • Preferably 1-2 years of experience in a marketing related field

  • Diploma or Degree in marketing, communications or other related fields

  • Demonstrate experience leading and managing marketing efforts, social media platforms and campaigns, CRM and email

  • Experience in optimizing paid ads and experience, landing pages and user funnels

  • Good knowledge of web analytics tools and marketing tools

  • Proficient with design software - Photoshop, Illustrator, etc

  • Excellent verbal and written communication skills

  • Possess an eye for design and flair for writing

  • Knowledge of HTML/CSS a bonus

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