Marketing

Location Singapore
Job Type Permanent
Salary Attractive Package
Reference 29019

Responsibilities

  • Campaign conceptualisation and execution of B2B and B2C campaigns, including the creation of high-quality digital marketing assets such as social media content, banners and assets for paid digital ads, emails, landing pages as well as printed collaterals such as brochures, banners, etc 
  • Plan, execute and measure experiments and tests to optimize acquisition, nurture leads and convert users, with preparation of accurate reports on campaign performances for reviews
  • Work with partners on marketing campaigns, including providing marketing assets and customized landing pages based on campaign requirements
  • Plan and deliver CRM strategies and customer segmentation to encourage customer retention and loyalty
  • Manage social media calendar including execution of social media campaigns to build the community, working with influencers and ambassadors to build the brand
  • Monitor, analyse and deliver reports on marketing campaigns to optimise and improve marketing efficiency
  • Identify trends and insights, and optimize for performance based on these insights
  • Evaluate emerging technologies and new software, providing perspective for adoption where appropriate

Requirements

  • Preferably 1-2 years of experience in a marketing related field
  • Diploma or Degree in marketing, communications or other related fields
  • Demonstrate experience leading and managing marketing efforts, social media platforms and campaigns, CRM and email
  • Experience in optimizing paid ads and experience, landing pages and user funnels
  • Good knowledge of web analytics tools and marketing tools
  • Proficient with design software - Photoshop, Illustrator, etc
  • Excellent verbal and written communication skills
  • Possess an eye for design and flair for writing
  • Knowledge of HTML/CSS a bonus
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