Lottery Marketing Manager

Location Bahamas
Salary $80,000 pa
Reference 33051
A leading gambling business are looking for a Lottery Marketing Manager to join there growing team in the sunny Bahamas!

Salary: $80,000 (Tax Free) + Bonus + Benefits + Full relocation package.

As Lottery Marketing Manager you will be responsible for creating marketing campaigns/promotions/events for all products. Main responsibility

• Responsible for lottery products (OTC and online) active customer numbers and ARPU;
• Define marketing strategies for CRM and retention activities

• Follow and contribute to improve internal processes and strategies connected to: Life Cycle Management and Customer Segmentation, Loyalty management and retention rate, and Churn prevention with a special focus on key segments

• Manage the bonus spend budget and ensure campaigns are helping to achieve the overall monthly and quarterly targets

• Own the monthly and quarterly Lottery communication plan and ensure impeccable planning and end to end execution of campaigns (this includes campaign briefing, defining customer segments, brain storming with copywriters and designers, signing off assets and marketing materials and then reporting on and evaluating results)

• Constant evaluation of campaigns in order to improve efficiency and ROI 

If this sounds like a role that is of interest and you are happy and able to relocate to the Bahamas then please get in touch!
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