SEO specialist for US market
Our client is looking for a SEO specialist for the US Market.
Who are they?
Our client is a leading online sports betting affiliate brand originating from Eastern Europe.
They are the GO-TO place for online gamblers to obtain timely and complete intelligence on online sportsbooks and casinos, which is based, in part, on the collective wisdom of the gamblers themselves. The company has developed an AI-powered software platform which,
collects massive amounts of data (e.g. user-generated reviews, odds, etc) across the internet
validates the information and analyzes billions of data changes per day
visualizes the intelligence (e.g. sentiment map, bookmakers score, odds comparison).
They are looking for an entrepreneurial minded and self-driven SEO specialist to oversee and execute on all SEO activities for the company which includes both online sports betting related- and casino related content.
The ideal candidate has a background as SEO specialist from sports media and casino.
More than 5 years SEO-only experience
At least 2 years of experience in managing a team of 3 or more people
Successful experience of promotion in the US market and willingness to share past successes in the market.
Experience in working with a big number of keywords (i.e more than 100 thousand)
Ability to work with professional SEO tools (Ahrefs, SEMRush, Screaming Frog, SEO Spider, etc.)
Confident knowledge of web analytics systems, in particular Google Analytics. Ability to work with Google Tag Manager
Excellent knowledge of Google Search Console
Basic knowledge of HTML, CSS, JS
Hands-on and practical approach to work and not be afraid of some routine work
Regular improvement of SEO knowledge, attending thematic conferences
Promotion in the TOP-5 requests, attracting targeted conversion traffic
Constant interaction with the team (editors, development, managers)
Monitoring competitors (visibility, internal optimization of landing pages).
Searching for new growth points of targeted traffic
Analysis of search engine updates
Collecting and grouping keywords, constant expansion and updating
SEO-optimization of promoted pages
Drawing up meta tags for all pages of the site
Drawing up technical enquiries for copywriters
Working with the link structure of the site and the distribution of the link juice of pages
Regular technical audit of the site
Drawing up technical specifications for developers
Monitoring site performance
Checking page indexing
Developing a strategy for working with a link profile and increasing the citation of a resource
Interaction with the link building department, setting manual outreach objectives
Work with drop sites (lifting from the web archive, transferring content, merging)
Experience in building PBNs would be an advantage
If this sounds like you and you are looking for a new challenge, working remotely and joining a high performing team please get in touch.