Head of SEO - US Market

Job Type Permanent
Salary €50,000 to €60,000
Reference 31774

SEO specialist for US market

Our client is looking for a SEO specialist for the US Market.

Who are they?

Our client is a leading online sports betting affiliate brand originating from Eastern Europe.

 They are the GO-TO place for online gamblers to obtain timely and complete intelligence on online sportsbooks and casinos, which is based, in part, on the collective wisdom of the gamblers themselves. The company has developed an AI-powered software platform which,


  • collects massive amounts of data (e.g. user-generated reviews, odds, etc) across the internet

  • validates the information and analyzes billions of data changes per day

  • visualizes the intelligence (e.g. sentiment map, bookmakers score, odds comparison).


They are looking for an entrepreneurial minded and self-driven SEO specialist to oversee and execute on all SEO activities for the company which includes both online sports betting related- and casino related content.

The ideal candidate has a background as SEO specialist from sports media and casino. 


Candidate Experience

  • More than 5 years SEO-only experience

  • At least 2 years of experience in managing a team of 3 or more people

  • Successful experience of promotion in the US market and willingness to share past successes in the market.

  • Experience in working with a big number of keywords (i.e more than 100 thousand)

  • Ability to work with professional SEO tools (Ahrefs, SEMRush, Screaming Frog, SEO Spider, etc.)

  • Confident knowledge of web analytics systems, in particular Google Analytics. Ability to work with Google Tag Manager

  • Excellent knowledge of Google Search Console

  • Basic knowledge of HTML, CSS, JS

  • Hands-on and practical approach to work and not be afraid of some routine work

  • Regular improvement of SEO knowledge, attending thematic conferences

Job description

Basic tasks

  • Developing SEO-strategy

  • Promotion in the TOP-5 requests, attracting targeted conversion traffic

  • Constant interaction with the team (editors, development, managers)

  • Monitoring competitors (visibility, internal optimization of landing pages).

  • Searching for new growth points of targeted traffic

  • Analysis of search engine updates

On-page optimization

  • Collecting and grouping keywords, constant expansion and updating

  • SEO-optimization of promoted pages

  • Drawing up meta tags for all pages of the site

  • Drawing up technical enquiries for copywriters

  • Working with the link structure of the site and the distribution of the link juice of pages

Technical optimization

  • Regular technical audit of the site

  • Drawing up technical specifications for developers

  • Monitoring site performance

  • Checking page indexing

Off-page optimization

  • Developing a strategy for working with a link profile and increasing the citation of a resource

  • Interaction with the link building department, setting manual outreach objectives

  • Work with drop sites (lifting from the web archive, transferring content, merging)

  • Experience in building PBNs would be an advantage


  • Monitoring and regular analysis of website position and visibility in search engines

  • Monthly reporting on progress


If this sounds like you and you are looking for a new challenge, working remotely and joining a high performing team please get in touch.

Apply Now