We are working with an I-gaming casino operator who has opened an online casino and is looking for a senior marketing person to drive acquisition of customers through digital marketing channels and then retain the players and maximise LTV. This is a chance to help build a brand within the Irish market.
You will be
Leading all Digital Marketing campaigns focusing primarily on customer acquisition, using a combination of paid media, organic, social and other digital channels.
• Development and management of the annual strategic marketing, communications and product plan.
• Execution and reporting of product, marketing and communications strategy.
• Knowledge of marketing automation services and marketing technologies such as the Google Marketing Platform, Social Media buying platforms, reporting platforms and Analytics.
• The ability to maintain relationships with external partners such as external technology partners and affiliate organisations.
• Build an affiliate programme and onboard new affiliates
- Build better relationships with existing affiliate partners
- Develop the CRM strategy for digital casino customer base
- Report into stakeholders regularly
- Full P/L responsibility for the Online casino brand
If you have experience of the Irish market and want to get involved in this project then please get in touch.