Head of Online Casino - Acquisition and Retention

Location
Job Type Permanent
Salary €80,000 pa
Reference 33013

We are working with an I-gaming casino operator who has opened an online casino and is looking for a senior marketing person to drive acquisition of customers through digital marketing channels and then retain the players and maximise LTV. This is a chance to help build a brand within the Irish market.

You will be

Leading all Digital Marketing campaigns focusing primarily on customer acquisition, using a combination of paid media, organic, social and other digital channels.

• Development and management of the annual strategic marketing, communications and product plan.

• Execution and reporting of product, marketing and communications strategy.

• Knowledge of marketing automation services and marketing technologies such as the Google Marketing Platform, Social Media buying platforms, reporting platforms and Analytics.

• The ability to maintain relationships with external partners such as external technology partners and affiliate organisations.

• Build an affiliate programme and onboard new affiliates

  • Build better relationships with existing affiliate partners
  • Develop the CRM strategy for digital casino customer base
  • Report into stakeholders regularly
  • Full P/L responsibility for the Online casino brand
If you have experience of the Irish market and want to get involved in this project then please get in touch.

 

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