Head of Marketing - Baku, Azerbaijan

Location Baku, Azerbaijan
Salary Negotiable + strong bonus and relocation package
Reference 29874

We are recruiting for a Head of Marketing to be based in Baku, Azerbaijan on a 12 or 24 month rolling contract.

The salary is negotiable depending on experience and the ideal candidate will speak fluent English with one other of the following languages; Turkish, Russian or Azeri.

The company will offer a good relocation package including; housing/accommodation, company car, health insurance, schooling (if required), 4 x flights home per year.



Reporting directly to the CEO, this role will have responsibility for creating & Executing the Go to Market strategy and defining initiatives towards consumers and the Lottery gaming/Sports Betting/Virtual Games portfolio.



Lead and build the marketing team

Develop, execute & manage the marketing strategy across all channels and consumer initiatives aimed to meet business objectives

Do the marketing analysis: market, business and consumer research and competitor benchmarks to launch a new brand into the market..

Activation of initiatives to support in meeting strategic objectives

Have an analytical and technical approach to marketing techniques, implement KPI's and report on product profit & loss and product portfolio profitability using data

Define and launch new products and Innovate and maintain product portfolio through initiatives addressed to consumers, with ultimate objective to guarantee each year adequate turnover with respect to regulations, consumer protection and responsible gaming

Prepare marketing (brand & product) communications (also on digital channels such as social media and appropriate internet sites), invest in advertising (traditional channels), take advantage of public relation channels to attract customers

Brand maintenance and value creation, through above and below the line initiatives (advertising communication, public relations, events)

Support the definition of offers and commercial incentives

Define and implement in the different sales channels all initiatives, visual merchandising and store design tools. (trade marketing)

Initiate targeted Point of Sales promotions to elevate brand partnerships and maximize available brand assets


Profile & Requirements

A Bachelor's degree in Business, Marketing or a related field 

+ 7 years experience in a similar role, preferably in the gaming sector, FMCG or in a multinational environment (Experience in Azerbaijan is an asset)

Strategic vision end framework design

Past experience in successfully launching a new brand from scratch or brand relaunch.

Solid understanding of market research and data analysis methods

Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

Proven experience in managing resources and teams

Consolidated experience in media buying

Experience in managing contractual agreements and manage and monitor suppliers and SLA / KPI definition

Excellent communication and presentation skills, orientation towards innovation and digitalization, creativity is a plus

Good planning and organization skills

Well spoken and written English, preferable also Turkish, Azeri, Russian

Demonstrated experience in developing marketing strategies and plans

Experience in managing significant budgets

Excellent problem-solving skills

Demonstrated experience in managing teams


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