Head of Marketing - Asia

Location
Job Type Permanent
Salary Dependent on Experience
Reference 32127

Head of Marketing (Asia)
An established and dynamic gaming company is looking for a creative and impactful leader to head the marketing team for Asia. With offices in multiple locations across Asia, this individual will be responsible for leading the Marketing Department in various areas including but not limited to Acquisition, Retention, Branding, etc.

A key figurehead, the Head of Marketing needs to possess multi-market Asian experience in Gaming (preferably in both B2B and B2C capacities).

  • Preparing and managing monthly, quarterly and annual budgets for the Marketing department;
  • Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative including Newsletters;
  • Ensure availability and dissemination of localised content and branding in coordination with the Central Team including press releases, localised B2B presentation, localised B2C/B2B digital Adverts etc;
  • Manage Social Media Channels to ensure consistent branding and messaging;
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material);
  • Responsible for Gaming Shows participation and identify branding opportunities if any in coordination with the Central Team;
  • Coordinate merchandising activities between Local and Central Teams including procurement where necessary;
  • Design branding, positioning and pricing strategies;
  • Analyze consumer behavior and determine customer personas;
  • Identify opportunities to reach new market segments and expand market share;
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