Head of Marketing

Location Remote
Job Type Permanent
Salary Salary Package is dependent on experience
Reference 30105

Head of Marketing

Responsibilities:

  • Preparing and managing monthly, quarterly and annual budgets for the Marketing department;
  • Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative;
  • Launching and develop the products created by the Marketing team;
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Organizing and planning the company events together with the Marketing team;
  • Design branding, positioning and pricing strategies;
  • Analyze consumer behavior and determine customer personas;
  • Identify opportunities to reach new market segments and expand market share;
  • Coordinate and support sales and marketing efforts to boost brand awareness;

Requirements:

  • Work experience as Head of Marketing, preferably in the online gambling industry;
  • Experience running successful marketing campaigns;
  • Solid knowledge of web analytics and Google Adwords;
  • Leadership skills with the ability to set and prioritize goals;
  • Analytical mind;
  • BSc or MSc in Marketing or relevant field;
  • Proficiency in English and Chinese.
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