Head of Digital Operations - Baku, Azerbaijan

Location Baku, Azerbaijan
Salary Negotiable + bonus and relocation package
Reference 29873

We are recruiting for a Head of Digital Operations to be based in Baku, Azerbaijan on a 12 or 24 month rolling contract.

The salary is negotiable depending on experience and the ideal candidate will speak fluent English with one other of the following languages; Turkish, Russian or Azeri.

The company will offer a good relocation package including; housing/accommodation, company car, health insurance, schooling (if required), 4 x flights home per year.



Reporting directly to CEO, this role will have responsibility for creating & Executing the Go to Market strategy and defining initiatives towards consumers and Lottery gaming/Sports Betting/Virtual Games portfolio. This position is part of the management to evaluate and develop business and to drive change using the big data that is related to Lottery gaming/Sports Betting/Virtual Games products performance.



Full accountability for digital/online operations, including content, product, customer acquisition and retention

Full responsibility for profit, revenue and quality targets

Lead and build the digital team

Develop, execute & manage the digital channel business strategy and consumer initiatives aimed to meet business objectives

Work closely with the internal and external teams to identify & maximize the profitability of all online campaigns across all customer life stages & identify trends through strong analysis, planning and execution.

Define and implement the commercial incentives, offers; initiate targeted promotions to maximize the digital/online channel profit.

Activation of initiatives to support in meeting strategic objectives

Have an analytical and technical approach to marketing techniques, implement KPI's and report on product profit & loss and product portfolio profitability using data

Do the market analysis, conduct research on competitors to identify current trends in different markets and define overall improvements to the offering.

Define and launch new products and Innovate and maintain product portfolio through initiatives addressed to consumers, with ultimate objective to guarantee each year adequate turnover with respect to regulations, consumer protection and responsible gaming

Provide analysis and reporting of lottery, gaming and sportsbook verticals and suggest improvements

Define and implement a marketing strategy for the digital channel, coordinating internal and external marketing resources

Recognize and provide insights on business trends, barriers, risks and opportunities that may impact the business within the online lottery & sports betting environment.


Profile & Requirements

A Bachelor's degree in either Business, Marketing, Engineering or a related field 

Well spoken and written English, preferable also Turkish, Azeri, Russian

+ 7 years experience in a similar role, preferably in the gaming sector or Digital in a multinational environment (Experience in Azerbaijan is an asset)

Deep understanding of the digital Lottery gaming/Sports Betting market.

Experience in a Start-up is a plus

Strong experience in technical leadership

Deep P&L knowledge and experience

Strategic vision end framework design

Technical experience on market, competitor and consumer analysis

Proven experience in managing resources and teams

Consolidated experience in digital media, Google AdWords, social media.

Experience in managing contractual agreements and manage and monitor suppliers and SLA / KPI definition

Excellent communication and presentation skills, orientation towards innovation and digitalization, creativity is a plus

Good planning and organization skills

Experience in managing significant budgets

Excellent problem-solving skills


Apply Now