Head of Content U.S. - Sports Betting and Gaming

Job Type Contract
Salary Competitive
Reference 31705

SEO Specialist for U.S.

Pentasia is looking for an SEO specialist for the U.S. market. This is a remote work employment opportunity.  The focus will be on developing business in the ten states currently legalized states for online gaming and sport betting.

Pentasia client is a leading online ports betting affiliate brand originating from Eastern Europe.  They are the go-to place for online gamblers to obtain timely and complete intelligence on online sportsbooks and casinos, which is based, in part, on the collective wisdom of the gamblers themselves. The company has developed an AI-powered software platform which collects data across to validate sentiment map, bookmakers scores and odds comparisons.

We are looking for an entrepreneurial minded and self-driven SEO specialist to manage, oversee and execute all SEO activities which includes both online sports betting related and casino related media content.

The ideal candidate has a background as SEO specialist in either Sports Media or Journalism.


  • 5 years SEO experience

  • At least 2 years of experience in managing a team of three or more people

  • Successful experience of promotion in the US gaming market 

  • Experience in working with a large complex set of keywords 

  • Ability to work with professional SEO tools like Ahrefs, SEMRush, Screaming Frog, SEO Spider, etc.

  • Knowledge of web analytics, including Google Analytics.

  • Experience with Google Tag Manager

  • Excellent knowledge of Google Search Console

  • Basic knowledge of HTML, CSS, JS

Job description

  • Developing SEO-strategy

  • Promotion in the TOP 5 requests, attracting targeted conversion traffic

  • Constant interaction with the team of editors, developers and managers.

  • Monitoring competitors (visibility, internal optimization of landing pages).

  • Searching for new growth points of targeted traffic

  • Analysis of search engine updates

On-page optimization

  • Collecting and grouping keywords, constant expansion and updating

  • SEO-optimization of promoted pages

  • Drawing up meta tags for all pages of the site

  • Drawing up technical enquiries for copywriters

  • Working with the link structure of the site and the distribution of the link juice of pages

Technical optimization

  • Regular technical audit of the site

  • Drawing up technical specifications for developers

  • Monitoring site performance

  • Checking page indexing

Off-page optimization

  • Developing a strategy for working with a link profile and increasing the citation of a resource

  • Interaction with the link building department, setting manual outreach objectives

  • Work with drop sites (lifting from the web archive, transferring content, merging.

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