Email Marketing Lead

Location Malta
Job Type Permanent
Salary Competitive Remuneration Package + Benefits
Reference 29618

Email Marketing Lead

Duties:

  • Monitor and report key metrics including delivery and standard metrics such as unsubscribe rate and participation
  • Manage the marketing calendar by collaborating with CRM team with ongoing promotions
  • Own end-to-end execution of email & push campaigns (customer journey)
  • QA all emails, ensuring all links, images, subject lines, and list segments are accurate
  • Create and execute A/B testing to improve the business metrics
  • Collaborate with designers and manage relations with service providers
  • Monitor the overall quality of the email & push business, apply best practices, and report high-level results
  • Set up of architecture for new accounts, i.e. data extensions, FTP drops, localization, etc.

Skills & Experience:

  • 3-5+ years of Marketing experience, where 2 lie within Email Marketing
  • Strong verbal and written communication skills
  • Proficiency in HTML & CSS for responsive design in Email and creating templates from scratch
  • Ability to create Journeys and Amp script code (Salesforce Marketing Cloud)
  • Ability to create segments using SQL query
  • Experience with major email & push platforms such as Salesforce
  • Robust analytic and quantitative skills
  • Previous copy writing and JIRA experience will be considered an asset
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