Digital Marketing Manager

Location Malta
Job Type Permanent
Salary Competitive Remuneration Package
Reference 29169

The role

If you live and breathe digital marketing, we are looking for you. You main focus will be customer acquisition, development, implementation, tracking and optimising the digital marketing campaigns across all digital channels and help the business grow.

If you can prove that you have expert-level grasp of current marketing tools and strategies and are able to lead integrated digital marketing campaigns from concept to execution, then you might also be our next Head of Digital Marketing. You will work in collaboration with our product and marketing teams and supporting teams to launch campaigns on time and on budget.

A fully autonomous role, he or she would be very willing to wear many hats in our start up culture, to understand and build the needs of the new surrounding growth team.

Job Description

  • Plan and execute all digital marketing, including SEO/SEM/ PPC/ Purchasing Links, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Essential Experience and Qualifications

  • A degree in digital marketing or a related field
  • Proven working experience and success stories, preferably in Igaming
  • Demonstrable experience leading and managing SEO/SEM/PPC/Purchasing Links, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
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