Our client is an IT services provider to a leading government-licensed gaming business serving emerging markets mainly across Africa. They offer a dynamic and rewarding environment for high achievers looking to work and learn alongside with like-minded individuals and build scalable products and technology which provide entertainment to millions of users
We are searching for a highly creative Digital Marketing Director to lead their marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow their brand’s influence while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring their digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Bachelor’s degree in a relevant field or relevant experience.
Experience of African or emerging market focused digital marketing and campaigns.
A minimum of 5 years’ leadership experience in a digital marketing or advertising position.
Experience managing PPC, SEO and Affiliate programmes.
Extensive social media marketing and campaign experience especially with Facebook.
Extensive experience in mobile application marketing campaigns.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Highly creative with excellent analytical abilities.
Outstanding English communication and interpersonal skills.
Up to date on the latest trends and technologies in digital marketing.
To be based in Taiwan
Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.