CRM Specialist

Location Petaling Jaya
Job Type Permanent
Salary Dependent on Experience
Reference 29418

Job purpose

  • Refine and develop digital marketing communications and related materials, including
  • Plan, analyse, create and program customer communications, EDMs, promotion materials, performance tracking
  • Optimise database performance
  • Using CRM tools & technologies:
    • Develop customer knowledge
    • Acquire, Engage and Retain

Keep communications to customer as the most competitive and attractive for the business requirements.


  • Analyse customer information within the CRM database and tools
  • Refine and prepare HTML based marketing content for delivery
  • Prepare CSS and email related content based on direction from the retention and acquisition departments
  • Configuration, implementation, and customisation of Marketing Automation tools and Email Marketing tools
  • Optimise SQL queries, indexes and tables to achieve better CRM delivery performance
  • Support and consult on new automated marketing efforts
  • Develop and implement best practices in automated retention and life-cycle management
  • Develop customised promotion web pages and landing pages
  • Collaborate with cross functional teams – including designers, developers from other teams
  • Assist in UAT and training where relevant


  • Experience with developing customer communications – ie., EDM, landing pages, database
  • Back-end coding knowledge required
  • Knowledge of other coding languages (PHP, Java, SQL, HTML, CSS) will be advantageous
  • Preferably with experience in programming, managing, customising and launching campaigns and reporting on relevant Marketing Automation Platforms
  • Familiarity with version control systems (Git, SVN etc.)
  • Strong communication and feedback skills
  • Cooperative team player with the ability to work independently
  • Possesses strong business ethics, is reliable and dependable
  • Strong interpersonal, organisational, analytical, problem-solving, prioritisation, negotiating, influencing, facilitation, decision making, and conflict resolution skills
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