CRM Retention Manager

Location Malta
Job Type Permanent
Salary Attractive Remuneration
Reference 29120

The Role

  • Manage, train and lead by example a CRM team. 

  • Manage, implement and measure the CRM life cycle campaigns.

  • Define CRM action plans, create marketing road maps and ensure its timely execution.

  • To be able to build a strategic plan, maintain and improve data quality

  • Develop and implement user journeys and communication strategies across the player life cycle.

  • Develop retention features to enhance the customer experience.

  • Manage all aspects of retention including the development of CRM tools: ESP/platform management, SMS, list creation, telemarketing partnerships, and other possible tools and channels.

  • Work closely with support and VIP teams to maximize marketing efforts.

  • Ensure a comprehensive understanding of the competitive environment.

  • To understand and meet the CRM KPIs as established by the Company.

  • Ensure all marketing materials meets advertising, regulatory and legislative standards.

  • Work closely with the business analyst team to ensure campaigns are analysed.

  • Identify key opportunities to enhance the player experience and improve retention results.

  • Ensuring all copy writing is optimised and keeping a consistent tone of voice to each brand.

  • Keep up to date with current CRM trends, best practices and items of interest and share these with the rest of the team.


Your Experience and Skills

  • At least 3 years proven experience working in a CRM environment, ideally within iGaming industry in a multi brand company.

  • At least 2 years of successful experience managing a team.

  • Highly organized.

  • Hands on experience with “Optimove” system is a strong advantage.

  • Excellent copy writing skills.

  • Data driven and analytical person with strong attention to detail.

  • Working experience with HTML emails and excel.

  • Exceptional interpersonal skills and the ability to communicate effectively at all levels of contact.

  • Initiative, creative and highly motivated, with the ability to work independently with minimum supervision.

  • Ability to prioritise effectively and keep up with aggressive timelines.

  • A positive and flexible person with a “can do” approach

  • Fluent English speaker, additional languages is a plus.

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