Manage, train and lead by example a CRM team.
Manage, implement and measure the CRM life cycle campaigns.
Define CRM action plans, create marketing road maps and ensure its timely execution.
To be able to build a strategic plan, maintain and improve data quality
Develop and implement user journeys and communication strategies across the player life cycle.
Develop retention features to enhance the customer experience.
Manage all aspects of retention including the development of CRM tools: ESP/platform management, SMS, list creation, telemarketing partnerships, and other possible tools and channels.
Work closely with support and VIP teams to maximize marketing efforts.
Ensure a comprehensive understanding of the competitive environment.
To understand and meet the CRM KPIs as established by the Company.
Ensure all marketing materials meets advertising, regulatory and legislative standards.
Work closely with the business analyst team to ensure campaigns are analysed.
Identify key opportunities to enhance the player experience and improve retention results.
Ensuring all copy writing is optimised and keeping a consistent tone of voice to each brand.
Keep up to date with current CRM trends, best practices and items of interest and share these with the rest of the team.
At least 3 years proven experience working in a CRM environment, ideally within iGaming industry in a multi brand company.
At least 2 years of successful experience managing a team.
Hands on experience with “Optimove” system is a strong advantage.
Excellent copy writing skills.
Data driven and analytical person with strong attention to detail.
Working experience with HTML emails and excel.
Exceptional interpersonal skills and the ability to communicate effectively at all levels of contact.
Initiative, creative and highly motivated, with the ability to work independently with minimum supervision.
Ability to prioritise effectively and keep up with aggressive timelines.
A positive and flexible person with a “can do” approach
Fluent English speaker, additional languages is a plus.