CRM Manager - Japan Market

Location Malta
Job Type Permanent
Salary Competitive Remuneration Package + Benefits
Reference 29998

CRM Manager – Japan Market

Reporting to the Head of Operations, you will be responsible for the design, management, and execution of campaigns for conversion, retention, churn prevention and reactivation of Japan customers.

  • Create and communicate the retention strategy for all verticals for the Japanese market.
  • Plan, implement and optimize all CRM journeys and ad-hoc campaigns.
  • Continuously A/B testing improvements to the automated CRM journeys as well as any potential ad hoc campaigns.
  • Create, manage, and improve automated customer life cycle communications and ensure relevant communications across all channels with aligned website content
  • Report on and own the KPIs for the Japanese market.
  • Manage and coordinate Content production
  • Analyse campaign performance against established benchmarks 
  • Benchmark competition
  • Work closely with the Casino Manager to ensure all CRM Operations are aligned with the gaming strategy
  • Monitor the CRM channels performance in order to improve:
    • Engagement (Delivery, Open rates, CTR)
    • Retention figures (conversion, player activity rates, NGR and life-time value of players).
  • Collaborate with Risk Payment and Fraud and with the Customer Support to ensure all communications and campaigns are communicated in advance
  • Come up with new promotion mechanics and automations to drive market KPI’s
  • Performing Customer and Campaign analysis to continuously feedback into the planning cycle
  • Supporting the production of general ad-hoc marketing activities as and when required
  • Regular reporting on the success of campaigns and implementing changes that reflect a thorough understanding of what motivates customers



  • Must have working knowledge of the Japanese market.
  • Must be fluent both written and spoken of the Japanese language along with English.
  • Applicants not currently in Malta, but open for relocation are welcomed to apply.


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