CRM Manager

Location London
Job Type Permanent
Salary Attractive
Reference 31851

A leading multi territory and multi brand operator is looking for a CRM Manager to run the brand team’s day to day operational activities according to the brand vision and strategy.

You will activate, retain, and reactivate customers in the best possible way and lead a team of executives who will help you with implementing the strategy.

  • Overseeing the planning, implementation & execution of campaigns
  • Monitoring the daily reports, taking ownership of important KPIs, ready to action and suggest improvements when needed.
  • Owns the customer communication plan with the aim to maximize brand revenues. This covers all campaigns executed by campaigns & content and communications team, through all targeted marketing channels (primarily email, SMS, onsite & mobile push).
  • Manages a team of executives.
  • Oversees and ensures that all campaigns and customer communications are according to set brand guidelines.
  • Analyse the results (delivery, uptake and revenues) of campaigns together with the planners and Analytics team and actively seeks to optimise and improve based on findings.
Interested? Please do get in touch!
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