Responsibilities Initiate and develop a marketing strategy for improving user performance and increase profitability. Full responsibility from planning to execution. Ability to create & execute targeted marketing campaigns for different segments. Come up with creative and hard hitting Casino campaigns which actively engage customers. Daily KPIs monitoring focusing on activity, retention & player value Ongoing optimization of the daily CRM activities. Proven ability of executing a full cycle CRM campaign: planning, testing, execution, analysis and optimization. Requirements 2 years’ Experience in Online (digital) marketing -a must! Analytical capabilities –good Excel knowledge. Professional level of general computer and software knowledge. Knowledge of CRM systems and tools. Creativity and out-of-the-box thinking Excellent command of the English language, both written and spoken- a must! Additional languages are an advantage. Team player with great interpersonal skills. A Bachelor’s degree in the field of Marketing/Business management/Industrial management/ Economics - an advantage.