Initiate and develop a marketing strategy for improving user performance and increase profitability.
Full responsibility from planning to execution.
Ability to create & execute targeted marketing campaigns for different segments.
Come up with creative and hard hitting Casino campaigns which actively engage customers.
Daily KPIs monitoring focusing on activity, retention & player value
Ongoing optimization of the daily CRM activities.
Proven ability of executing a full cycle CRM campaign: planning, testing, execution, analysis and optimization.