Country Manager - LATAM

Location Malta
Job Type Permanent
Salary Attractive Remuneration
Reference 29453

Country Manager – LATAM

Duties:

  • Customer acquisition, conversion, and retention, with a focus on revenue generation
  • Budgets, business plans, marketing plan and economic follow-up for the targeted markets, together with any other reporting
  • Manage, plan and execute all marketing & sales activities for the local markets to maximize ROI on marketing and media budgets. Evaluate and follow-up on said deals and partnerships, ongoing and after campaigns
  • Define and communicate the local market strategy and the product for the LATAM territories, whilst continuously conducting regular competitor analysis
  • Monitoring current and future regulatory requirements for the market and adopting a strategy to cater for these needs accordingly
  • Create tailor-made targeted marketing campaigns/promotions/events
  • Working across departments with other Country Managers to capture and optimize synergies with other markets
  • Actively manage a full marketing and brand strategy, ensuring an optimal marketing mix to enhance player acquisitions to improve the ROI and further establish the brand in your designated territory
  • Work across the full player/user journey, establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention and yield
  • Working alongside the Affiliate team to further extend market distribution via affiliate partnerships
  • Take responsibility for the annual budget planning
  • Be the representative of the company within the targeted markets, when it comes to dealing with major customers, partners and professional associations
  • Manage and execute digital marketing campaigns through the different acquisition channels
  • Create and optimize profitable affiliate deals in the LATAM territories

Skills & Experience:

  • Fluent in verbal and written Spanish
  • Strong sales and negotiation skills
  • At least 2 years’ experience as a Country Manager in LATAM market
  • Experience working with an iGaming Operator
  • Knowledge of affiliation in the iGaming industry
  • Experience in creating and implementing marketing strategies
  • Knowledge of online marketing via different mediums including mobile technologies
  • Knowledgeable about digital media and 360° Marketing
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