Country Manager - Eastern Europe

Location Katowice, Poland
Job Type Permanent
Salary Competitive Remuneration Package
Reference 29579

Country Manager – Eastern Europe

  • Responsible to develop and implement the marketing strategy whilst working closely with different Stakeholders within the group.
  • Produce clear plans for all available marketing and communication channels including TV, online, PR, affiliation, ambassadors, events, and social media.
  • Ensure that acquisition, conversion, retention, and reactivation of customers are in line with the company’s targets.
  • Analyse and optimize acquisition and retention campaigns to maximise ROI.
  • Work closely together with the design team to develop the creative concept allowing for long term brand building and communication in the market.
  • Work together with the affiliate team to make sure that the affiliate channel is utilized to the max. Manage and develop own affiliate deals where applicable
  • Responsible for planning, buying and negotiating all media, either through direct relationships or through a media agency
  • Ensure that all media and marketing communication is in line with the regulations of the different markets.
  • Keep abreast with market and regulation updates.
  • Responsible for operational structure of the team along with being involved in the recruitment of new team members, coaching and supervision.
  • Proactively explore new business opportunities for growth and business development, both in existing and new channels ensuring the compliance with local regulations.

Skills & Experience:

  • Experience in leading and managing teams.
  • Experience managing complex organisational structures
  • Strategic and analytical thinking.
  • Ability to think outside the box.
  • Must have proven track record in marketing and brand identity.
  • Native Polish speaker is a must, German language proficiency will be considered an asset.
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