Country Manager - Benelux

Location Ideally Malta, but remote option is possible for the right applicant
Job Type Permanent
Salary Competitive Remuneration Package
Reference 31102

Country Manager – Benelux

*If you are based already in Malta, it would be a plus, however, remote option will be considered. *

What do you need for this role?

  • Native level of the Dutch language
  • Strong experience in growing an online product through various digital marketing channels
  • Proven experience managing a team
  • Experience using Google Analytics, Google Tag Manager and Google Data Studio
  • Experience in copywriting and editing online content and email marketing content
  • Knowledge about both inbound and outbound marketing
  • Highly data savvy and able to understand the importance of metrics and how to carry out proper data analysis
  • Previous experience in Influencer Marketing and paid Marketing
  • Basic Knowledge of Agile and Scrum method

 

What will you do?

  • Creating, managing, and optimising the entire marketing and acquisition funnel for all existing and new products targeting the Netherlands, Belgium, and Luxembourg. This will include Sports, Casino and Poker
  • Manage the P&L of the products including all budgets and costs
  • Develop and implement the go to market strategy for the Benelux market
  • Lead the launch team, develop the roadmaps, and ensure project delivery to launch
  • Develop the product positioning, strategy, and branding for Benelux focused properties to drive product improvements and performance
  • Work with global product management to locate global brands where appropriate
  • Research, create, track, and optimise online marketing campaigns across email marketing, social media, SEO/SEM, and content generation
  • Manage the marketing budget and able to manage campaign costs against KPIs, conversions and revenue generation
  • Act as the marketing expert in the team - providing information, training where required, and advice based on expertise and data
  • Keep up to date with industry trends and insights, while regularly testing new digital marketing tools
  • Manage an internal and outsourced teams and stakeholders of developers, (content) freelancers and agencies
  • Ensure products and marketing are compliant with local laws and licensing requirements as appropriate
  • Monitor and report on key competitor and operator activity

 

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