CMO I-Gaming

Location Bahamas
Salary Competitive Market rate
Reference 33688

Role Purpose

Our client is the largest iGaming operator in Bahamas, who are looking for a CMO to work across there 2 brands which include sportsbook casino and lottery verticals.

Accountabilities

·         Accountable for the Strategy of the Gaming side of the business

·         Ownership of all Budget and Forecast processes including turnover, gross win/gross profit, marketing spend, operational costs and EBITDA

·        Ownership of the performance and reporting on a periodic basis with a high degree of insight/analysis and clear action planning to deliver change.

·         Responsible for the strategy, planning, implementation and monitoring of all marketing activity (including acquisition, retention, customer insight and PR)

·         Develop a product portfolio that optimises the acquisition and retention of customers, with a particular focus on casino & lottery product areas

·         Directly manage a small team of professionals across product, Ops and marketing to deliver business goals; work closely with Customer Management to specify and secure appropriate customer service support for the business

·         Develop a positive team culture that delivers “high performance, high support” and actively manages our talent (including succession planning, talent management, performance management, objective setting)

·         Build a team and support the team always looking at what is needed and what different roles can accomplish.

 

·         Work closely with Retail brand owners to develop a multi-channel strategy for the brand and deliver on initiatives/commitments to develop both the online and offline channels

 

Skills, Knowledge & Experience

 

·         10 years+ of experience working at a senior level within the online gaming business    

·         Gaming industry experience essential, with: casino, lottery, sports or poker experience preferred

·         Experience of managing a significant P&L essential

·         Strong customer and financial analytical skills and the ability to leverage them effectively

·         Experience of effectively managing and developing people within both entrepreneurial and “big business” cultures

·         Strong project management/programme management skills

·         Strong customer ethos and the ability to channel insight into profitable deliverables

·         Ability to develop and maintain strong working relationships with 3rd parties across technology, marketing and operational areas

·         Experience within a multi-channel brand(s) preferred

You will have a strong CRM background and understand how to run impactful CRM campaigns. Audience segmentation, cross selling , upselling ad reactivation of customers has to be second nature.

If this sounds like you and you are open to relocate to the Bahamas please get in touch

 

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