Chief Marketing Officer

Location Malta
Job Type Permanent
Salary Attractive
Reference 29356

Our client is recruiting for an experienced Chief Marketing Officer (CMO) to join their offices in Malta and oversee all marketing operations of the company and develop its marketing strategy and vision. 


  • Oversee implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Create a solid network of strategic partnerships.
  • Build and lead a team of marketing professionals based in Malta and Belgium.
  • Set budgets, track these and measure ROI on a continuous basis.
  • Ensure brand guidelines are well defined and applied across all channels.
  • Maximise use of all media assets whether offline or digital.
  • Originate creative concepts to demarcate betFIRST from the competition.
  • Liaise with other departments to guide a unified approach across all departments that is in line with our marketing strategy.
  • Listen to the trends of the market and direct the market research efforts of the company.
  • Be intimately aware of competitive environment and consumer trends.


  • Proven experience as CMO or a similar role.
  • Minimum of 5 years experience in the iGaming industry is a must.
  • Solid understanding of digital and performance marketing, PR, offline marketing and market research.
  • A resilient leader, strong communicator, with a passion for leading people and supporting people to develop and grow.
  • Enjoys working in a dynamic environment with remote teams.
  • Trustworthy and results oriented.
  • BSc/BA in business adminstration, marketing, communications or relative field; MSc/MA will be a plus.


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