Brand Marketing Manager

Location Singapore
Job Type Permanent
Salary Competitive + Benefits
Reference 28990

Head count is currently working with a company who are not only on the forefront of Tech but developing a team of highly qualified individuals to make inroads in the AsiaPac market, their platform is enabling many of today’s most high-profile fintech innovators and disruptors. They are certified by MasterCard and Visa to process and manage any credit, debit or pre-paid card transaction globally.

They enable the emerging payments industry to deliver breakthrough innovations through a unique combination of proprietary technology, its people and partners.

At the heart of its capability is our client’s technology, its single global issuer processing platform. Built entirely by its own payment experts, that offers easy integration with Issuers, Program Managers, card manufacturers and many other service providers.

They have integrated with over 40 issuing banks globally and operate programs for 120+ clients in 60 countries using over 150 currencies, enabling its clients to innovate and deliver exciting new value propositions for end users around the world.

The Role

We are currently seeking a dynamic, driven and ambitious Brand Marketing Manager to join our Marketing team. We require someone who has strong B2B experience in the fintech or payments space and will have the responsibility to support and work alongside our Head of Marketing to help plan and implement marcom & PR initiatives across the business and across various stakeholder groups to reinforce engagement, positive brand positioning, and ensure lead generation.

You will be responsible for:

  • Content management such as managing and creating content for our social channels and website to achieve growth goals, targeting our core audience of Fintechs, banks and non-banks.

  • Identify, plan and manage a strong content driven program to help support lead generation, brand awareness, demonstrate our expertise and drive engagement through blogs, thought leadership, whitepapers and reports

  • Manage third parties such as designers, copywriters, video content creators

  • Keep up to date with new and emerging technologies and trends impacting our sector and business to deliver direction to content created

  • Build and deliver an industry leading events calendar, and manage logistics with events, exhibitions, trade shows

  • Analyse web traffic and analytics to identify key trends, targeting and messaging opportunities

  • Drive, manage and develop our webinars/workshops with third parties and partners

  • Build upon and manage our social media channels and ensure it aligns with the overall marketing and content and PR objectives

  • Help build the profile of our senior leadership team in the media and at industry events through appealing content, talk topics

  • Experience in general PR tasks such:

    • Drive a robust news pipeline inclusive of company news, client success stories in the media and on our social media channels

    • Create content for press releases, bylines, blogs and awards entries

    • Liaising with our clients for joint PR initiatives

    • Lead the PR and corporate communications, social media marketing and analyst relationship programs to build the brand globally

    • Develop and execute the earned media strategy and owned media

    • Pitching company profile and key spokespeople to the media,

    • Seek speaker opportunities that help raise the profile our team, capabilities and expertise

    • Leverage media relationships, cultivate new contacts within our sector and the media

    • Manage media enquiries and prepare leadership for any media briefings

    • Monitor PR Results on a monthly and quarterly basis


Desired Skills

  • Proven working experience in marketing and/or PR minimum

  • Background and/or interest for fintech and/or payments sector

  • Demonstrate contribution to marcom initiatives that have contributed to the overall growth of the business

  • Demonstrate track record of writing and developing content such as blogs, press releases, award entry applications

  • Proven track record of designing and executing successful public relations campaigns in coordination with marketing objectives

  • Strong understand of the commercial drivers for our business and how marketing supports these

  • Ability to work autonomously and implement marcom/PR initiatives aligned with overall strategy

  • Experience in managing event programmes to deadline and any logistics required with third party suppliers

  • Strong understanding of web, SEO, social media, video and direct marketing channels

  • Confident approach in defining industry topics/issues and spotting trends that will give direction to tailored content

  • Experience with managing social media channels in B2B

  • Enjoys working in a fast-paced environment and across teams

  • Is innovative, creative, verbal and written communicator, high attention to details, proactive, and solution oriented

  • Knowledge in Adobe Indesign, photoshop, google analytics and using webinar platforms such as BrightTalk or WorkCast would be a plus

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